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Our Approach

You have a meaningful message. Now make sure it gets heard. From integrated marketing to straight-forward media relations, laz pr helps clients achieve local and national exposure among target audiences and across multi-media channels.

We believe that the power of PR is best achieved when it becomes an extension of your marketing efforts. That's why we take a collaborative approach from the beginning of each new client relationship. By sharing ideas, experiences and knowledge, we become an extension of your internal communications team and an integral part of the messaging process.

It is with that partnership mentality that we help you embark on the journey to better your branding, messaging and connection with key constituents—either media or consumer based.

laz pr works with you to develop targeted lists of key media outlets important to your success. From trade publications to top consumer magazines and TV talk shows, we consider all the possibilities in recommending effective campaigns on a regional and national level. We maintain ongoing relationships with print, online, radio and broadcast media to keep your message and products in front of these influencers.

Utilizing press releases, events, creative pitches, desk side briefings, awards and research, we make your company and products "go-to" resources for the media.