laz pr is proud to have worked with a number of leading brands throughout our many years of involvement in the Health & Wellness industry. Here are a few highlights:
While Lisa and her team at laz pr are experts in the world of media relations, they're also much, much more than that. They're true, strategic marketing partners. Our goal from the beginning was to spread the word of our Canus Goat's Milk Skin Care and L'il Goat's Milk lines across mainstream media outlets. laz pr helped us write our brand story and map our core messaging to both our products and our corporate culture. One product launch after another, they used every tool in the marketing and brand-building toolbox: media relations, advertising, social media, in-store promotions, sampling events, cause-related marketing and tradeshow support to build national awareness in a very short period of time. And then capitalized on that awareness to launch our spa-grade facial wellness line. When we first started working together over 10 years ago, our product had limited skus, brand recognition and distribution. Today, you'll find over 50 different products in stores all over the USA, from Whole Foods Markets to leading grocery and gift trade channels. laz pr helped us grow by 25-35% percentage year over year."
ANDREE FALARDEAU| Co-Founder| Canus Goat's Milk Skin Care
Since partnering with laz pr, we've seen a dramatic increase in brand and product coverage. Their focus, proactive and results oriented approach to public relations is a breath of fresh air. Simply put, laz pr "gets it" and they are as motivated as we are to drive our brands forward."
COREY RICCI-MUNN| Manager of Marketing | Karhu Running Shoes and CRAFT apparel
“Through years of involvement with Nelson Bach brands, including RESCUE Remedy, Lisa Lazarczyk has shown the persistence and results oriented drive necessary to build consumer and trade brand awareness and trial. The results of her efforts prove the positive impact that good PR can have on building a major natural products brand.”
CURT FINCKLER | Marketing Director | Nelsons Homeopathy & Bach Flower Remedies
“This past year, we have worked with Lisa on getting the word out on our products to new audiences. Working quickly and effectively, Lisa has been a great resource for Stonyfield Farm’s internal communications team. She understands we have a diverse audience, and a message that includes our social and environmental missions as well as our products and related health messages. She has the experience and the contacts, which means she gets results. And that’s what it’s all about, isn’t it?”
ALICE MARKOWITZ | VP of Communications | Stonyfield Farm
“Lisa really understands how to grow and nurture relationships with the media. She has a propensity for making both clients and media feel comfortable together, setting the stage for meaningful dialogue.”
JON CADOUX | Founder | Peak Organic Brewing
“If you are searching for an amazing, creative woman who is a pleasure to work with and who will cleverly design and implement a dynamite plan to boost your company to the top of the ladder then Lisa Lazarczyk is the publicist for you! She is tireless, reliable, ethical and delightful to work with. I recommend her without reservation.”
DR. DENISE LAMOTHE, Emotional Eating Expert, Professional Speaker, Clinical Psychologist,
Doctor of Holistic Health and author of The Taming of the Chew.
“laz pr has a firm handle on media relations, brand and product positioning and strong contacts in the general consumer and natural products media. Lisa understands the art of persistence and repetition in generating awareness of her clients’ products and services. Her measured, consistent approach to media relations pays off. Most importantly, her firm respects budgets and the needs and interests of developing companies. laz pr makes your dollars work with proven results.”
CADEY O'LEARY | President and Owner | büji, LLC (poison ivy prevention products)